Closing date: Wednesday 30 January 2019 at 17:00
Interview date: Friday 15 February 2019
Start date: 11 March 2019 (sooner if possible)
The idea at the heart of the Edinburgh Festival Fringe is simple: anyone with a desire to perform and a venue willing to host them is welcome. No individual or committee determines who can or cannot perform at the Fringe.
It all began in 1947 with eight companies – six of them from Scotland – taking a risk, turning up uninvited and performing on the ‘fringe’ of the inaugural Edinburgh International Festival. Over 70 years later, the Fringe has grown to become the greatest platform for creative freedom in the world, second only to the Olympics in terms of global ticketed events. In 2018, 3,548 shows took place in 317 venues across Edinburgh.
The Edinburgh Festival Fringe Society is the charity that was established by artists to act as the custodian of the Fringe. We exist to support, advise and encourage everyone who wants to participate in the Fringe, provide information and assistance to audiences, and promote the Fringe and what it stands for all over the world.
We are seeking to appoint a creative and technically-minded individual to the role of Digital Production Officer, playing an integral role in producing engaging and targeted content for a range of audiences, including audience members, artists, the media and Friends of the Fringe. From dynamic video content to social posts, photography and live streaming, the successful candidate will support the management of Fringe digital marketing channels in the lead up to and during the Fringe, as well as providing technical support for the development of our website and app.
Working closely with colleagues in the Marketing, Media and Digital teams – in particular the Marketing Content Officer and Digital Marketing Coordinator – you will help develop and deliver a year-round content plan for the Fringe Society which engages key audiences and raises awareness of our charitable objectives.
You will have excellent photo and video editing skills, be used to uploading content using website content management systems and social media tools such as Buffer, Tweetdeck or Hootsuite, and have a strong technical understanding of digital platforms.
Reporting to the Website and Digital Development Manager, the role sits within the wider Marketing and Development team, which is responsible for promoting the Fringe year-round to key stakeholders (including the media, participants and audience members), and generating public, financial and political support for our charitable activities. The department has a broad portfolio, including pulling together the annual Fringe marketing campaign, production of the Fringe Programme, website, app, managing Street Events, fundraising, and the Friends of the Fringe membership scheme.
Role and responsibilities
The successful candidate will perform a wide range of duties, including but not limited to:
- End to end production (brief, storyboarding, filming, editing etc) of a wide range of digital content, including video and live streaming.
- Creating, sourcing and publishing content (copy and imagery) through the Fringe Society’s social media channels and website, edfringe.com.
- Supporting the technical project delivery of developments to the Fringe website and app.
- Monitoring and reporting technical issues with the website and app with external developers, while testing across multiple platforms and device types.
- Managing the uploading, linking and correct display of advertising on edfringe.com.
- Assisting with the production of email marketing campaigns, working closely with the Digital Marketing Coordinator.
- Monitoring activity on our social channels and identifying opportunities to engage our key audiences, working closely with colleagues in the Marketing and Customer Services teams.
- Helping shape the development of an annual content plan with the Marketing, Digital and Media teams, identifying opportunities to tell our story and the stories of those who create and attend the Fringe, and adapting existing content for new outputs and audiences.
- Assisting the wider Marketing and Development team where appropriate, including responding to email and phone queries.
- Adept at photography, video production and writing short format copy, and experience of utilising these skills to create exciting online content.
- Experience of video editing using software such as Adobe Premiere Pro or Final Cut Pro.
- Exceptional organisational skills and an ability to handle and prioritise multiple projects at any one time, taking the initiative where appropriate.
- Experience of using website content management systems and a working knowledge of web and app development.
- Demonstrable experience in a busy marketing department or agency.
- The ability to build strong relationships and communicate effectively with internal and external stakeholders.
- Attention to detail and understanding of the need for compliance with Fringe Society brand guidelines, tone of voice and impartiality principles.
- Experience of using social media management tools such as Hootsuite, Tweetdeck or Buffer to communicate with a consumer audience and manage customer service queries.
- Experience of working in the culture, tourism or charity sector.
- Knowledge of project management software such as Trello or Basecamp.
Salary and benefits
The salary for this post is circa £23,000 per annum, plus 4.5% pension contribution. We offer 34 days annual leave including 6 public holidays over Christmas/New Year and Easter.
Normal working hours are 10:00 to 18:00, Monday to Friday. Some additional evening and weekend work may be required. There is no overtime entitlement, but the Society does maintain a TOIL policy outwith the festival period.
During the festival you will be required to work six days a week (42 hours). Due to intense activity during certain periods of the year, the fact that no TOIL is accrued during the festival period and that only six public holidays are recognised, the Society feels that employees should benefit from an extended holiday over the Christmas and New Year period. The Society will award six Festival Fringe days over and above your annual holiday entitlement to count towards this period. Some overnight travel outside Edinburgh, and attendance at events outside normal working hours, may be required.
The Edinburgh Festival Fringe Society is committed to reducing its environmental impacts in its everyday operations. We are also committed to maintaining the open-access policy of the Edinburgh Festival Fringe. We are an equal opportunity employer and welcome applications from all sectors of the community. We are also proud to be a Disability Confident Employer and aim to successfully employ and retain disabled people and those with health conditions. We expect employees to support these commitments and to assist in their realisation.