Closing date: Wednesday 30 January 2019 at 17:00
Interview date: Wednesday 13 February 2019
Start date: 11 March 2019 (sooner if possible)
The idea at the heart of the Edinburgh Festival Fringe is simple: anyone with a desire to perform and a venue willing to host them is welcome. No individual or committee determines who can or cannot perform at the Fringe.
It all began in 1947 with eight companies – six of them from Scotland – taking a risk, turning up uninvited and performing on the ‘fringe’ of the inaugural Edinburgh International Festival. Over 70 years later, the Fringe has grown to become the greatest platform for creative freedom in the world, second only to the Olympics in terms of global ticketed events. In 2018, 3,548 shows took place in 317 venues across Edinburgh.
The Edinburgh Festival Fringe Society is the charity that was established by artists to act as the custodian of the Fringe. We exist to support, advise and encourage everyone who wants to participate in the Fringe, provide information and assistance to audiences, and promote the Fringe and what it stands for all over the world.
We are seeking to appoint a well-organised and creative individual to write, source and edit compelling content for a range of key stakeholders, including audience members, artists, the media and Friends of the Fringe. An excellent communicator with an eye for a story, you will be equally at home writing ad copy for the Fringe marketing campaign, drafting an online news story, blog post or e-bulletin update, tailoring content for a press release, or interviewing a member of the local community for an audience Q&A.
The role will involve writing long- and short-format copy for a range of on and offline channels, as well as sourcing and editing content from our key stakeholders (including audience members and artists with access requirements, participants in our Fringe Days Out scheme, and Fringe venues and artists). The successful candidate will also proofread a significant amount of outward-facing communications material, from marketing collateral to official guides, reports and ‘how to’ documents.
Working closely with colleagues in the Marketing, Media and Digital teams – in particular the Digital Production Officer – you will play a key role in developing and delivering a year-round content plan for the Fringe Society which engages key audiences and raises awareness of our charitable objectives. You will have excellent editing and proofreading skills, be good at organising yourself and other people, and have an ability to spot opportunities to repurpose content across a variety of channels.
Reporting to the Marketing Manager, the role sits within the wider Marketing and Development team, which is responsible for promoting the Fringe year-round to key stakeholders (including the media, participants and audience members), and generating public, financial and political support for our charitable activities. The department has a broad portfolio, including pulling together the annual Fringe marketing campaign, production of the Fringe Programme, website, app, managing Street Events, fundraising, and the Friends of the Fringe membership scheme.
Roles and responsibilities
The successful candidate will perform a wide range of duties, including but not limited to:
- Writing fun and engaging copy to support the annual Fringe marketing campaign, working closely with the wider project team and external agencies to evaluate and adapt our approach based on overall campaign performance.
- Researching and producing long- and short-format copy to support the Fringe Society’s charitable objectives, including online news articles and web copy, blog pieces, email marketing campaigns, Q&As and press releases.
- Proofreading and editing marketing collateral from across the organisation, ensuring content is accurate, engaging and consistent with the Society’s tone of voice and brand guidelines.
- Supporting the delivery of key Fringe Society/Fringe publications and marketing collateral, including the Fringe Programme, Annual Review, Fringe Central Events Programme, posters, leaflets etc.
- Sourcing and editing third-party content and imagery, including (for example) articles written by audience members and artists with access requirements, participants in our Fringe Days Out scheme, and Fringe venues and artists.
- Liaising with external suppliers and internal stakeholders to support the delivery of key Fringe Society/Fringe campaigns, and supporting on experiential campaign activity and events.
- Helping shape the development of an annual content plan with the Marketing, Digital and Media teams, identifying opportunities to tell our story and the stories of those who create and attend the Fringe, and adapting existing content for new outputs and audiences.
- Assisting the Digital team with social media enquiries and content during peak periods, particularly in the run up to and during the Fringe.
- Assisting the wider Marketing and Development team where appropriate, including
- responding to email and phone queries.
- A proven ability to research and write relevant and engaging copy for print and digital channels within established brand guidelines.
- Experience in editing, proofreading and fact checking, with sensitivity to other people’s writing styles.
- Strong organisational and time management skills.
- Demonstrable experience in a busy marketing department or agency.
- The ability to build strong relationships and communicate effectively with internal and external stakeholders.
- Excellent working knowledge of the Microsoft Office suite (including Word, Excel, Publisher and PowerPoint), and experience in document formatting and document version management.
- Experience of working in the culture, tourism or charity sector.
- Knowledge of project management software (such as Trello or Basecamp), website content management systems, social media management tools (such as Hootsuite, Tweetdeck or Buffer) and email marketing software.
- Experience in media relations and/or campaign development.
- Knowledge of photography and videography (including photo and video editing).
Salary and benefits
The salary for this post is circa £23,000 per annum, plus 4.5% pension contribution. We offer 34 days annual leave including 6 public holidays over Christmas/New Year and Easter.
Normal working hours are 10:00 to 18:00, Monday to Friday. Some additional evening and weekend work may be required. There is no overtime entitlement, but the Society does maintain a TOIL policy outwith the festival period.
During the festival you will be required to work six days a week (42 hours). Due to intense activity during certain periods of the year, the fact that no TOIL is accrued during the festival period and that only six public holidays are recognised, the Society feels that employees should benefit from an extended holiday over the Christmas and New Year period. The Society will award six Festival Fringe days over and above your annual holiday entitlement to count towards this period. Some overnight travel outside Edinburgh, and attendance at events outside normal working hours, may be required.
The Edinburgh Festival Fringe Society is committed to reducing its environmental impacts in its everyday operations. We are also committed to maintaining the open-access policy of the Edinburgh Festival Fringe. We are an equal opportunity employer and welcome applications from all sectors of the community. We are also proud to be a Disability Confident Employer and aim to successfully employ and retain disabled people and those with health conditions. We expect employees to support these commitments and to assist in their realisation.