Closing date: Wednesday 13 February 2019 at 17:00
Interview date: Thursday 21 February 2019
Start date: Monday 25 March 2019
End date: Friday 06 September 2019
The idea at the heart of the Edinburgh Festival Fringe is simple: anyone with a desire to perform and a venue willing to host them is welcome. No individual or committee determines who can or cannot perform at the Fringe.
It all began in 1947 with eight companies – six of them from Scotland – taking a risk, turning up uninvited and performing on the ‘fringe’ of the inaugural Edinburgh International Festival. Over 70 years later, the Fringe has grown to become the greatest platform for creative freedom in the world, second only to the Olympics in terms of global ticketed events. In 2018, 3,548 shows took place in 317 venues across Edinburgh.
The Edinburgh Festival Fringe Society is the charity that was established by artists to act as the custodian of the Fringe. We exist to support, advise and encourage everyone who wants to participate in the Fringe, provide information and assistance to audiences, and promote the Fringe and what it stands for all over the world.
We are seeking to appoint an experienced individual to the position of Media and Marketing Adviser (reporting to the Senior PR and Marketing Manager). Leading up to and during the Fringe, the Edinburgh Festival Fringe Society provides a media centre for journalists and participants. The Fringe is an open access festival, and the Fringe Society is an impartial organisation, therefore the Media Office assists participants with help and ideas to promote their show at the Fringe and journalists to find what they are looking for without ever recommending or making value judgements about specific shows.
The Media Office team consists of the Head of Marketing and Development, Senior PR and Marketing Manager, Media and Marketing Adviser, Media Officer, Media Office Supervisor and three Media Assistants.
Role and responsibilities
Acting as a first point of contact with Fringe artists and participants for all their marketing and media queries, you will perform a range of duties including:
- Advising participants with marketing activity surrounding their show, including social media, print and flyer distribution and managing a marketing timeline.
- Providing one-to-one advice to Fringe participants on the PR and promotion of their show, such as how to contact the media, writing and using a media release, and support and advice on setting up photo opportunities and PR events.
- Providing structured feedback to participants on the content and structure of their press releases, and work closely with the Senior PR and Marketing Manager to develop a simple guide to writing a press release.
- Working closely with the Media and Participant Services teams to help maximise participant PR opportunities and ensure consistency of approach.
- Signposting participants to a range of online and in-person information sessions in the run up to and during the Fringe.
- Writing and editing press releases if required.
You will also cover the duties of the media team when required, which include:
- Being a point of contact for the Media Office in person, by email and telephone, ensuring that all incoming enquiries are dealt with efficiently and effectively.
- Processing and issuing media accreditation passes.
- Processing media ticket requests for journalists.
- Assisting at Media Office events such as ‘Meet the Media’ and the Fringe Programme Launch media call.
- Providing media ticket allocation information to participants.
- Managing and distributing the daily media clash diary.
- Compiling media digests using the Fringe Society’s press cutting service.
- Uploading show reviews to https://tickets.edfringe.com.
- Knowledge and experience of a broad range of PR and marketing techniques, including digital/social media marketing.
- A clear understanding of the work of the Fringe Society and the ability to give objective, fair and consistent information and advice.
- Experience of working in a busy, fast paced office.
- Strong verbal and written communication skills.
- Customer-facing experience with an ability to listen to individual enquiries, empathise with their situation and confidently give advice and solutions
- Excellent organisational skills, including diary management.
- A good working knowledge of Microsoft Office (particularly Excel and Outlook) and basic database experience.
- A background and understanding of theatre, comedy, music or other forms of art or entertainment.
- Experience of working at an arts festival or the arts and entertainment sector.
- Knowledge of UK and international media organisations.
Rate of pay and hours of work
The rate of pay for this post is £400.00 per week (35 hours).
Normal working hours are 10:00 to 18:00, Monday to Friday with a one-hour unpaid lunch break. In the run up and during the festival you will be required to work additional days and hours. The Media team works eight hour shifts to cover the office from 10:00 to 20:00 over six days between Monday and Sunday. During this period, your rate of pay will increase to £480.00 to reflect the extra hours worked.
The Edinburgh Festival Fringe Society is committed to reducing its environmental impacts in its everyday operations. We are also committed to maintaining the open-access policy of the Edinburgh Festival Fringe. We are an equal opportunity employer and welcome applications from all sectors of the community. We are also proud to be a Disability Confident Employer and aim to successfully employ and retain disabled people and those with health conditions. We expect employees to support these commitments and to assist in their realisation.