14 May 2015

Airbnb, the world’s leading community-driven hospitality company, today announced its new role as an Official Accommodation Partner of the Edinburgh Festival Fringe 2015. Edinburgh is one of the top destinations in the UK for home sharing on Airbnb, attracting close to 40,000 guests a year, and can expect to welcome thousands of visitors for the festival this August.

The region has seen impressive growth recently with a 300% increase in guests staying through Airbnb, and 87% more hosts year on year. The annual Fringe brings a huge influx of performers and spectators to the city all needing a place to stay, and home sharing is a great way for locals to reap the benefits.

James McClure, UK General Manager of Airbnb, said “We are thrilled to be partnering with the Edinburgh Festival Fringe 2015 and officially bring home sharing to this year’s event. With visitors arriving from around the world, Edinburgh will become home to tens of thousands of people over the course of the festival, all looking to experience true Scottish hospitality and explore the beautiful city.”

This new official partnership is an example of how Airbnb is able to help cities where adding capacity will help boost tourism, while putting the spotlight on the city’s best asset, its people. The hosting community in Scotland is no stranger to large events. Last year for example, the Commonwealth Games in Glasgow was a huge success, with a 600% increase in listings in the area.

Malcolm Roughead, Chief Executive of Visit Scotland said, “Airbnb is a popular website, known to visitors worldwide and it’s great to see this community marketplace partnering up with our internationally renowned Edinburgh Festivals programme. Having two global brands with global reach joining together will bring significant benefits to the city in terms of increased business and profile.

“Last year, we welcomed the world to the Edinburgh Festivals with everything from live music in a library, to drama in a boxing club, and this year, once again, we will show the world why Scotland’s capital is the world’s leading festival city!”

As an official partner, The Edinburgh Festival Fringe 2015 and Airbnb are working together to offer affordable alternative accommodations for all visitors who are coming to the festival. In addition there will be exclusive activities and experiences reserved for the Airbnb community.

“We’re delighted that Airbnb will be our Official Accommodation Partner for the 2015 Edinburgh Festival Fringe. The Fringe is the largest arts festival in the world and attracts hundreds of thousands of audience members and performers from across the world to our Festival city throughout August. It’s fantastic to have support from Airbnb and to be able to work with them to ensure visitors to Edinburgh get the warmest of welcomes during their stay. We look forward to working with Airbnb over the months and years to come,” says Kath M Mainland CBE, Chief Executive, Edinburgh Festival Fringe Society

The full programme for the 2015 Edinburgh Festival Fringe is launched on Thursday 4 June. Tickets for a number of shows are already on sale at edfringe.com. After the full 2015 programme launch on Thursday 04 June, you also buy tickets by phone through our ticket booking line on +44 (0)131 226 0000 or in person over the counter at 180 High Street, Edinburgh.

To host or book accommodation on Airbnb, visit www.airbnb.co.uk.


About Airbnb
Founded in August of 2008, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodation around the world – online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 190 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.

About Edinburgh Festival Fringe
The Edinburgh Festival Fringe is the biggest arts festivals in the world and takes place in Scotland's capital city for three weeks every August. For more information please contact Louise Gilbert (Media Manager) on media@edfringe.com or 0131 240 1919.