Edinburgh Festival Fringe Society and Parabola announce new tram partnership
11 July 2018
The Edinburgh Festival Fringe Society and Parabola, in association with Edinburgh Trams, today unveiled a specially wrapped Fringe tram as part of a new partnership that aims to promote culture across the city of Edinburgh and beyond. The Fringe tram will be in service for 12 months, encouraging locals to take a leap into the unknown and try something new at the Fringe.
To celebrate, the Fringe Society took over the tram and held a silent disco with community groups from across Edinburgh and Fringe performers to celebrate World Fringe Day 2018.
As part of a major redevelopment of Edinburgh Park – which will include up to one million square foot of commercial space and around 1,800 homes – Parabola have acquired the rights for six trams, helping promote both the development and its relationship to the city as a whole.
Real estate development and investment group Parabola will provide significant in-kind sponsorship to the Fringe, highlighting their long-term commitment to culture as part of Edinburgh Park’s overall masterplan, which will include civic spaces, landscaped squares, boulevards and commissioned artwork.
Shona McCarthy, Chief Executive of the Edinburgh Festival Fringe Society, said:
“We are delighted to announce this new partnership and to see our very own Fringe tram transporting Edinburgh residents and visitors alike into the unknown this year. We hope as many people as possible enjoy all the Fringe has to offer and explore Edinburgh on our distinctive Fringe tram.”
Tony Hordon, Managing Director of Parabola, said:
“At Parabola we are very pleased and indeed particularly proud to be able to support the Fringe, given its importance to Edinburgh as an event and of course its sheer scale. We secured a number of trams as part of our own branding and to assist with the eventual launch of our vision and plans at Edinburgh Park. It was, however, always our intention to support local groups where we could, and it really doesn’t get much better than the opportunity to work with, and to support, the Fringe.”
Lea Harrison, Managing Director of Edinburgh Trams, said:
“We’re thrilled to be working with the Fringe and Parabola on their tram advertising partnership. The festival season is our busiest time of the year and we will once again we offering all night services on Saturdays during August. What better way to celebrate the great work of all organisations than with an eye-catching tram wrap.”