28 April 2016

The Edinburgh Festival Fringe Society is once again teaming up with Edinburgh’s Caledonian Brewery in a new three-year sponsorship deal that will help thousands of visitors navigate their way across Edinburgh during the annual Festival Fringe.

The extension will see Caledonian Brewery continuing their sponsorship of the venue boards that appear outside every Fringe venue, the combined Edinburgh Festivals official map and the Fringe map that appears in the official Fringe Programme as well as supporting the Friends of the Fringe membership scheme.

Announcing the renewed partnership, Chief Executive of the Edinburgh Festival Fringe Society, Shona McCarthy said:

“It is with great pleasure that the Fringe Society can announce that we will continue to develop our relationship with Caledonian Brewery over the next three years. This year, Caledonian Brewery venue boards will once again be on display at Fringe venues right across Edinburgh, helping audiences find their way around the Festival Fringe. We are delighted that this major sponsor is an Edinburgh-based company, and we look forward to working with them over the next three years.”

Andy Maddock, Managing Director of Caledonian Brewery, said:

“We’re delighted to have cemented our partnership with the Fringe for the next three years. As the local brewery and historic Edinburgh landmark, we’re very proud of our city’s Festival Fringe – the biggest of its kind in the world – and pleased to play a role as a major sponsor in helping visitors navigate their way around this beautiful city during festival time. We hope festival-goers will enjoy a few pints of our newest craft beers along the way too.”

For further information and images please contact the media team on +44(0)131 240 1919 or email [email protected]

Notes to Editors

Free photographs available of Shona McCarthy and Andy Maddock at the Caledonian Brewery. Contact [email protected] or call +44(0)131 240 1919.

The Edinburgh Festival Fringe Society, the charity that underpins the Edinburgh Festival Fringe was established in 1958, eleven years after the birth of the Fringe when the first performers turned up uninvited to perform at the Edinburgh International Festival. The Fringe is an open access festival – any artist or company can take part regardless of their experience or success and the festival is not programmed or run by an artistic director or any selection body. As a registered charity, the Fringe Society exists to support all participants, industry professionals, media and audience members who attend the Fringe from all around the world, and to produce accurate and up-to-date information and ticketing for audiences, and to raise the profile of the festival as a whole.

The 2016 Edinburgh Festival Fringe will run from 05 – 29 August

The Fringe Programme, with full show and venue listings, will be launched on Wednesday 08 June.

The Fringe Box Office opens on Wednesday 08 June at 10.00.

Caledonian Brewery

Caledonian Brewery was established in Edinburgh in 1869, at a time when there were around 40 breweries throughout the city centre.

The iconic establishment is the only brewery in the UK still using direct-fired copper pans.

Caledonian Brewery’s award-winning ales are traditionally made using the finest natural ingredients including full flowered hops, creating bespoke brews of unparalleled quality with a range of colours, ABVs and flavours.