This page is designed to guide you through the process of registering with the Arts Industry Office, which is a necessary requirement for accessing Fringe Connect and Fringe Marketplace.
If you are only interested in applying for access to Fringe Connect, you can skip to the section I don't want to register with Fringe Marketplace.
Registering for Marketplace access
If you are applying to access Marketplace you will need to register with the Arts Industry Office. To access Fringe Marketplace, you must have a proven capacity to book work and / or offer development pathways for work or be an agent seeking new clients. If you fit this criteria you can register by filling out a registration form.
In the form you will be asked to provide:
- basic information about yourself and the organisation(s) you work for
- information about your programming history
- if you’ve been to the Fringe before, what artists / companies you or your organisation has programmed and / or offered career progression pathways for
- what type of work / artists / companies you are looking for this year and what opportunities you can offer
- what themes and genres you are interested in exploring at this year's festival
- a biography and basic contact information.
Your biography and email address will be included in the delegate book on Marketplace which can be viewed by other arts industry professionals on the platform. Registered artists can request the email addresses of registered arts industry whose programming specifications fit with the type of work they are bringing to the Fringe that year. They make that request to, and are vetted by, our Artist Development Office. If you want more information about who your email address might be shared with please contact our artist development office at [email protected].
Each year when you come to the Fringe you have to re-register to access Marketplace. When filling out the form, you can select for your information to be stored for the following year. Having your information saved will allow a smoother and shorter registration each subsequent time you come to the Fringe, as you only need to log in and update any new information to resubmit your application.
If you have any issues with your registration form or accessing your Marketplace account, please contact [email protected].
Why we ask for so much information
On Marketplace we host digital assets from artists, including full-length show videos, as well as information about their work, their onward touring plans and their contact details. That is why we ask you to prove that you are able to offer relevant opportunities to artists under the criteria outlined above. If you are unsure you meet that criteria, get in touch with the Arts Industry Office before you fill in your form: [email protected].
The information you provide in the form about the type of work you are hoping to find at the festival includes genre specifications and theme interests. We capture this data because it informs the algorithm that sits behind Marketplace and helps surface work for you that meets those specifications.
We are also able to pull together lists of work across the Fringe programme that fits your interests. If you want to access this service please contact the Arts Industry Office: [email protected].
I have registered for Fringe Marketplace, do I have to register for Fringe Connect too?
When you have registered to access Marketplace, an account is created on Fringe Connect with the same login and password. You activate your account by logging into Fringe Connect. Your Fringe Connect profile will be prepopulated with some of the basic information you supplied in your Marketplace registration form: name, biography, organisation, job title, city and email address. Once you have logged into Fringe Connect you can update or hide any information you would like to. You will not be visible on Fringe Connect to other users until you log in.
All our arts industry events will be taking place on Fringe Connect and our resources like industry blogs will be hosted there so we suggest you do log in to access our full range of services for 2021.
If you are not applying to access Marketplace you can register directly on Fringe Connect. Once you’ve set up an account you can update your profile with any information you’d like to be viewable to other users.
As part of setting up your profile, make sure to select the participant type “Arts Industry 2021”. This will make you visible to your colleagues who are also attending the festival this year. Some events and resources on the platform will be tailored specifically to arts industry professionals who are attending the Fringe in 2021 and by tagging yourself with that participant type you can make sure you won’t miss any relevant information or event invitations.
Get in touch
The Arts Industry Office is open all year round for questions about arts industry registration and attendance at the Fringe. Get in touch by emailing [email protected] or call +44 (0)131 240 1902.
To find out the latest from the Arts Industry Office sign up to receive our email updates.