One of the goals of the Fringe Society is to enhance the live Fringe experience by ensuring a world-class digital experience. As part of our ongoing efforts in this area, we’re delighted to announce the appointment of Edinburgh-based digital consultancy Storm ID to work with us on developing a new website in time for Fringe 2027.
In addition to the new website, the Storm ID team is well positioned to help the Fringe Society with its wider digital evolution project. Based in Edinburgh, Storm ID is already well acquainted with the festival and their tender application for this project impressed the Fringe Society, offering considered and innovative suggestions that balance ethical and environmental concerns with technical advances.
Storm ID has an in-house testing lab that the team will use to work with the Fringe community, gathering user research and informing the development of the Fringe Society’s digital projects. This research commenced with key stakeholders during this year’s festival and will continue throughout the remainder of 2025.
Tony Lankester, Chief Executive of the Edinburgh Festival Fringe Society, said: ‘We know audiences love the live Fringe experience, and we work to ensure they have a range of innovative tools to help them discover the programme, pick shows and plan their Fringe seamlessly and efficiently. The announcement of Storm ID as our newest partner is driven by our hunger to meet those needs with a world-class digital experience. Storm ID share this hunger, and our commitments to sustainability and accessibility. As an Edinburgh-based agency, they also share our passion for the Fringe and all that it means. They are the perfect partners to help us research, develop and deliver the best suite of digital solutions for our Fringe community.’
Linsey Lydon, Managing Director of Storm ID, said: ‘We are so excited to be partnering with the Edinburgh Festival Fringe Society on this project. As an Edinburgh-based company, we know how much the Fringe means to people. Drawing on our long-standing experience in the cultural sector, and with a strong track record of delivering platforms that perform at scale, we’ll build a website for the Fringe that’s not only robust but clever too. Our experience in innovative search will be a real game-changer, helping audiences navigate the thousands of shows on offer to find their perfect performance.’
This appointment provides a unique opportunity to build a more inclusive, accessible and sustainable digital future for all those who visit and participate in the Fringe. The project will run until October 2026, with the new website live in time for the 2027 festival.
This project has been funded by Bloomberg Philanthropies as part of its Digital Accelerator programme in association with Arts Council England – we’d like to thank them for their generous support. We'd also like to thank the Department for Culture, Media and Sport for their support of the Fringe Society’s wider transformation programme, which provided seed funding for this programme.
