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Keep it Fringe 2025: 180 award recipients announced

07 March 2025 News
Bursaries of £2,500 to support artists bringing work to this year’s Fringe

We are delighted to announce the recipients of the 2025 Keep it Fringe fund. This is the third year of the fund, an initiative created to support Fringe artists to realise their professional ambitions, and in 2025 funded by the Department for Culture, Media and Sport (DCMS). The Keep it Fringe fund was launched in 2023 by the Fringe Society's honorary President Phoebe Waller-Bridge and funded by the Fleabag for Charity campaign, alongside funds donated to the Fringe Society by Edinburgh Gin.

Supported by £1Mn from the Department for Culture, Media and Sport (DCMS) over two years (2024 and 2025), we are today announcing the successful 180 recipients of £2,500 bursaries for Fringe 2025. The fund received 850 applications, which were reviewed by 28 independent assessors.

The Keep it Fringe 2025 shows span a range of topics, including IVF, Miss Universe pageants, Dolly the Sheep, incel culture, Deliveroo cyclists, tinnitus and football hooliganism, with companies and artists covering nearly every genre in the Fringe programme. Representing a mix of free and ticketed shows, 33% of the successful applicants identify as disabled or have a health condition, and more than 30% come from a working-class background.

The Fringe Society hopes to continue the Keep it Fringe fund for as long as possible and is actively seeking new funding and donations to ensure the long-term sustainability of this important initiative. Find out more about supporting Keep it Fringe.

Culture Secretary Lisa Nandy said: ‘The Fringe is the largest performing arts festival in the world and gives creatives from across the UK the opportunity to showcase the wide variety of talent this nation has to offer.

‘This funding will ensure that artists from all backgrounds have the opportunity to put on a show for the international audiences and industry professionals that gather in Edinburgh each summer and enable the Fringe to continue to boost our up-and-coming artists.’

Shona McCarthy, Chief Executive of the Edinburgh Festival Fringe Society, said: ‘This year we received the highest number of applications to date which highlights how valued and needed this initiative is. We are thankful to DCMS for providing the funding that has enabled us to continue the Keep it Fringe fund for the last two years. We know that for many artists the financial challenges of putting on a show can prevent some from coming to the Fringe, and this funding will enable the Edinburgh Fringe to be more accessible to artists from across the UK.  

‘We are keen to continue the Keep it Fringe fund, as we have heard countless testimonials on how invaluable this support is. If you think you can help, please get in touch with the Fringe Society team.’

Please note: This list does not include the full list of recipients as three shows are still going through the final stages of confirmation. We will update this list once they are confirmed.

28 assessors supported the Fringe Society in reviewing the applications received. Thanks to the following for their support in the fast turnaround of these awards.  

  • Alex Howarth, Artistic Director, Patch of Blue
  • Apphia Campbell, Writer / Performer
  • Ashley Davies, freelance Arts Journalist
  • Ben Humphrey, Artistic Director / Producer
  • Chris Cooke, Founder and Co-Editor of ThreeWeeks Edinburgh
  • Geoff Rowe, Founder Leicester Comedy Festival
  • Jake Orr, freelance Creative Producer
  • Jess Donn, Just Something Different LTD
  • Pax Lowey, Director: Actually Rather Good Comedy Festival, freelance Producer / Programmer, elected member of the Fringe Society board
  • Ruth McCarthy, Artistic Director / Outburst Arts
  • Sasapin Siriwanij, BIPAM Artistic Director
  • Sharon Burgess, Chief Executive of Aberdeen Performing Arts
  • Linda Catalano, Creative Director and Executive Producer, Quiet Riot
  • Paloma Estevez, Director of Artistic Programming, Lincoln Center for the Performing Arts
  • Nqobile Dumo Mbhele, Artist Manager, National Arts Festival
  • Cat Sheridan, Senior Producer, We Are Unlimited
  • Rachel Clarke Hughes, Creative Director, The Playhouse, Derry~Londonderry
  • Stewart Pringle, Writer and Dramaturg
  • Richard Williamson, Lighting Designer / Production Manager
  • Murray Robertson, Arts Writer
  • Holly De Angelis, Development Producer
  • Saima Ferdows, freelance TV Producer
  • Ameena Hamid, Producer and General Manager
  • Zoe Paskett, Founder of LMAOnaise Comedy
  • Laura Rouxel, Head of UK Comedy for 800 Pound Gorilla Media
  • Aisling Galligan, Senior Events Producer and Programmer
  • Anonymous, Booker, Programmer 
  • Anonymous, Booker, Promoter, Producer

Keep it Fringe 2025 application statistics

  • 180 x £2,500 awards. 
  • Total value: £450,000.
Number of applications 848
Number of awards 180
% of applications awarded funding 22%
  2025 2024
  Applications Awards Applications Awards
Cabaret and variety 5.2% 3.9% 5.7% 8%
Children's shows 4.1% 3.9% 1.9% 3%
Comedy 32.5% 33.5% 30.9% 36%
Dance and physical theatre 3% 3.9% 2.9% 4%
Music 4.1% 3.3% 4% 3%
Musicals and opera 4.4% 3.3% 5.9% 6%
Spoken word 1.4% 0.5% 2.1% 1%
Theatre 45% 47.7% 46% 39%
  2025 2024
  Applications Awards Applications Awards
England 73% 82% 80% 81%
Scotland 23% 16% 15% 16%
Northern Ireland 2% 1.5% 3% 1%
Wales 1% 0.5% 1% 2%
Other 1% 0% 1% 0%
  2025 2024
  Applications Awards Applications Awards
Male / he 36% 25% 39% 33%
Female / she 49% 59% 47% 48%
Non-binary / self-defined 9% 12% 12% 12%
Not known / prefer not to say 6% 4% 5% 7%
  2025 2024
  Applications Awards Applications Awards
Under 25 14% 9% 22% 15%
25–34 44% 57% 40% 49%
35–44 22% 18% 19% 21%
45–54 10% 10% 9% 8%
Over 55 7% 4% 7% 6%
Unknown 2% 2% 1% 1%
  2025 2024
  Applications Awards Applications Awards
No 57% 49% 59% 44%
Prefer not to say / not answered 12% 13% 28% 14%
Yes 27.5% 33% 12% 41%
Unknown 3.5% 5% 1% 1%
  2025 2024
  Applications Awards Applications Awards
Prefer not to say / not answered 19% 10.5% 17% 19%
Bisexual 18% 21% 20% 19%
Gay 5% 6% 6% 5%
Heterosexual 37% 36% 36% 32%
Lesbian 3% 2% 3% 4%
Pansexual 4% 6% 3% 4%
Queer 13% 18% 10% 13%
Other (self-defined) 1% 0.5% 3% 3%
  2025 2024
  Applications Awards Applications Awards
Black 3% 5.5% 2% 2%
East Asian 2.3% 1% 2% 2%
Mixed 6% 5.5% 5% 6%
Other Ethnic group 5.5% 5% 5% 8%
South Asian 2.3% 4% 2% 2%
White 80.9% 79% 84% 82%

We used three questions provided by the Social Mobility Commission to capture data on the socio-economic status of applicants.

What was the occupation of your main household earner when you were about aged 14?

  2025 2024
  Applications Awards Applications Awards
Professional 44.6% 46.7% 47% 39%
Intermediate 14.8% 11.1% 13% 13%
Working class 27.5% 30.5% 27% 34%
Not known / other 13.1% 11.7% 13% 14%

Which type of school did you attend for the most time between the ages of 11 and 16?

  2025 2024
  Applications Awards Applications Awards
A state-run or state-funded school 66% 77% 67% 67%
Attended school outside the UK 16% 8% 14% 13%
I don't know 0.5% 1% 0.4% 1%
Independent or fee-paying school 9% 8% 8% 7%
Independent or fee-paying school, were I received a means-tested bursary covering 90% or more of the total cost of attending throughout my time there 3% 2% 3% 2%
Prefer not to say / not known 5.5% 4% 7% 11%

If you finished school after 1980, were you eligible for free school meals at any point during your school years?

  2025 2024
  Applications Awards Applications Awards
Yes 25.5% 33.5% 27% 33%
No 36.5% 36% 36% 29%
I don't know 5% 16% 7% 14%
Not applicable / prefer not to say / not known 33% 14.5% 17% 23%
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