We're delighted to announce the appointment of the Lord Provost of Edinburgh as an Ambassador for the Fringe. This is a newly created honorary position for the Fringe Society and looks to build on the longstanding close relationship that the festival has with the City of Edinburgh Council.

This role for the Lord Provost will champion the charitable work of the Fringe and will build on his existing civic support of being a great advocate of culture and the arts. 

Through the Lord Provost’s civic engagements, he has an important role in promoting the internationalism of the festival city, and already offers a warm welcome to international delegates from across the globe as they visit Edinburgh each August. 

Shona McCarthy, Chief Executive of the Edinburgh Festival Fringe Society, said: ‘We’re delighted that the Lord Provost of the City of Edinburgh, Robert Aldridge, has accepted our invitation to become an Ambassador for the Edinburgh Fringe. As the civic head for the city, and Edinburgh’s ambassador on a world stage, we look forward to working closely in the months and years to come. For over 75 years the Fringe has been recognised as one of the most culturally important events on the planet, and the Lord Provost’s role is testament to the importance of Edinburgh to its Fringe, and the festival to its home city.’

Lord Provost of the City of Edinburgh, Robert Aldridge, said: ‘I’m delighted to accept the role of Ambassador for the Edinburgh Festival Fringe. The Fringe is one of Edinburgh’s greatest success stories and has brought the world to the capital every August for over 75 years. I’m excited to start working with the board and promoting the work of this Edinburgh institution to our city and beyond.

‘The Fringe is now an essential part of the identity of our city, and I look forward to seeing how it will grow and evolve in the coming years.’

Thumbnail photo credit: City of Edinburgh Council.