Johnnie Walker Princes Street returns as Official Sponsorship Partner of Fringe 2023
27 July 2023
We're pleased to announce the renewal of our partnership with Johnnie Walker Princes Street as the Official Sponsorship Partner of the Edinburgh Festival Fringe 2023.
As the Official Partner Destination of the Fringe, Johnnie Walker Princes Street is only a short distance away from many of Edinburgh’s Fringe venues; and with stunning rooftop bars boasting some breathtaking views of Edinburgh Castle and the Old Town skyline, as well as a host of innovative food and whisky-tasting experiences and immersive tours, the five star, multi award-winning destination is an essential part of any Fringe itinerary.
For the second year in a row, Johnnie Walker Princes Street will feature in the venues map at the back of the Fringe programme – an indispensable navigational tool to everyone looking to make the most of their Fringe experience.
Johnnie Walker Princes Street, which opened with a Green Tourism Gold Award – the highest sustainability accolade for a visitor attraction – has been an invaluable supporter in the Fringe Society’s ongoing efforts to make the festival more environmentally sustainable, particularly the transition to e-ticketing in Fringe 2022.
Commenting on the news, Shona McCarthy, Chief Executive, Edinburgh Festival Fringe Society, said: "We are thrilled to be renewing our partnership with Johnnie Walker Princes Street for a second year. Their flagship attraction in Edinburgh has been a welcome addition to the Fringe landscape since it opened its doors and their support in helping us improve our ticketing experience has been indispensable. As we invite people to Fill Their Boots at the Fringe this August, we also encourage them to pop by Johnnie Walker Princes Street”.
Rob Maxwell, Head of Johnnie Walker Princes Street, said: “The Edinburgh Festival Fringe brings the best arts and comedy talent to Scotland, and puts Scotland on a global stage. It’s an anchor in the world’s cultural calendar, so to once again be the Official Sponsorship Partner of the festival is a proud moment for the Johnnie Walker Princes Street team as we enter our second summer in Edinburgh.
“This year we are looking forward to welcoming more people than ever into our iconic building, letting visitors from across the world experience whisky in innovative ways through our many immersive tours, our new culinary concept STIR, as well as the chance to take in the unbeatable views of Edinburgh with a cocktail at our stunning 1820 Rooftop Bar”.