Johnnie Walker strides forward into the 2021 Edinburgh Festival Fringe
05 August 2021
The Fringe Society is delighted to be working with Johnnie Walker for the third year as official whisky of the Fringe.
Johnnie Walker will be bringing back its popular Fringe Club, a dedicated bar space for visitors to the festivities, for the entire duration of the festival. The Fringe Club will be located on the Mound, with a dedicated pitch for buskers to perform for attendees.
Fringe-goers will also have the chance to win exclusive prizes through the “Johnnie Walker Ticket” prize giveaway, including complimentary highballs at the Fringe Club, bottles of Johnnie Walker Blue Label, £20 vouchers for shows at the Fringe and tour tickets to Johnnie Walker Princes Street. With each ticket bought via the Fringe, customers can click on the ticket banner in their booking confirmation email to be entered into the prize draw.
The Fringe Club, as with all registered in-person Fringe shows, will be Covid compliant, following the latest guidelines on social distancing, mask wearing and ventilation.
Shona McCarthy, Chief Executive of the Edinburgh Festival Fringe Society, said: “We’re enormously grateful to Johnnie Walker for their support over the last three years. I’d like to especially thank them for standing by the Fringe throughout the pandemic and its many challenges. It’s fantastic to be working with a partner that values creativity and live performance as much as we do.
“The Fringe officially kicks off tomorrow with over 700 shows on sale, and even more still to be announced. It’s incredible that this year’s festival has been able to come together safely and creatively. I can’t wait to raise a highball to everyone who has made that possible – our artists, our venues, and of course, Johnnie Walker.”
Barbara Smith, Managing Director of Johnnie Walker Princes Street, said: “As Johnnie Walker moves closer to opening the doors to our new venue on Princes Street, it’s fantastic to see Edinburgh continue to open up for cultural events, and for locals and visitors alike to enjoy the best that the city has to offer.
“The Festival Fringe continues to be an important part of the city’s cultural calendar and the team at Johnnie Walker are delighted to once again support the Fringe Society in bringing the festival to life through our whisky bar on the Mound and giving every festival-goer a chance to win exclusive prizes.”