Types of ticketing
Performances where a standard or concessionary ticket price is purchased before the performance - either in advance or on the door.
Shows that can be ticketed or non-ticketed but do not charge in advance. The Fringe Box Office can issue tickets for free ticketed shows. Many free shows give the audience the option to contribute money to a bucket at the end of the performance.
Pay What You Want shows
The PWYW model gives the audience the option to ‘Buy a ticket in advance to guarantee entry, or Pay What You Want at the venue’ when the show ends. Ticket holders for the show are allowed in first, followed by those who have opted not to buy a ticket in advance. Many PWYW shows give the audience the option to contribute money to a bucket at the end of the performance.
The Fringe Box Office
The Fringe Box Office sells tickets for all shows registered with the Society. Tickets are sold over the counter, by phone and on edfringe.com.
You are required to make at least the equivalent of 25% of your tickets per performance available to sell at the Fringe Box Office. This percentage can be increased when you fill in your Show Registration Form, or at any point during your run.
The Fringe Box Office opens earlier than many venue box offices, and because of this many companies allocate half or more of their tickets to our Box Office. An administrative commission of 4% plus VAT is applied on the face value of all tickets sold.
The Box Office Supervisors are also there to help if you need to make changes or cancellations to your performances, or have any questions about ticket sales reports.
How do I find out how many tickets I’ve sold?
What do I do if I need to cancel a performance or add extra dates?
What do I do if the details of my performances change, e.g. I need to alter the start time?
Can I increase or decrease the amount of tickets currently allocated to the Fringe Box Office?
Can Fringe Venues ask the Fringe Box Office to stop selling tickets for a particular performance?
Can I change the web copy for my show?
The Fringe offers various discount ticket options to audiences that your show can opt to participate in, including 2for1 offers, the Half Price Hut and Friends of the Fringe discounts.
Taking part in these offers can help your show build audiences and take maximum advantage of the festival calendar.
More information on these offers is available in Edfringeware when you decide whether or not to opt in, and on the Edfringeware help site.
Venue box office
Many venues operate an on-site box office as well. You may choose to sell some tickets through the Fringe box office and the remainder through the venue - discuss how to allocate your tickets with your venue manager. Check for hidden costs such as supply of ticket stock or additional fees or commissions.
Some venues have box offices that are linked to the Fringe system. In these cases, the venue staff will be your main point of contact for all box office, ticketing and sales reports enquiries.
Otherwise, please contact the Fringe Society using [email protected] for:
- Box office issues
- Questions about changes to performances
- Information about online ticket reports
Fringe Box Office settlements
Do-it-yourself box office
If your venue does not run a ticketing facility, you are welcome to allocate all of your tickets for sale through the Fringe Box Office. Alternatively, you can sell advance tickets and offer door sales yourself.
DIY box office tips
- Print simple, numbered tickets in advance. If possible, sell space on your ticket to advertisers to help cover print costs.
- Ticket design should be simple and include
- show title
- company name
- venue and space
- date and time of performance
- ticket price
- Equally, for a very simple, functional ticket you could buy a book of cloakroom/raffle tickets to sell on the door.
- Assign only one or two people from your company to run the box office.
- Maintain a spreadsheet of sales. Balance box office costs and income daily and deposit takings in a bank account set up for that purpose.
- Post conditions of sale clearly at your box office, including your policy on refunds and exchanges. If giving a refund, take the ticket back from the customer.
- Set a process for verifying and documenting concession statuses and sales (eg. over 60s, students, unemployed).
- Keep a record of any seats given away as complimentary tickets - including press tickets, if applicable.
- Have your front of house staff retain tickets. Take a head count before the performance for fire and safety purposes.
- Track your customer base by asking your audience for contact details. Get permission before adding anyone to a mailing list.
Contact the Fringe Society at [email protected] for more advice on setting up and running your own box office.