Join Fringe Marketplace
Find out whether Fringe Marketplace can help get your show noticed by UK and international arts industry.
The Edinburgh Festival Fringe is one of the largest arts marketplaces in the world, attracting thousands of arts industry professionals who come to find shows and discover talent – and we're here to help you meet them.
Please note: submissions for Fringe Marketplace 2026 will open on Monday 12 January, in line with registration for the 2026 Edinburgh Festival Fringe.
What is Fringe Marketplace?
Fringe Marketplace is an overall programme of support for professional work presenting at the Edinburgh Fringe, helping artists to connect with industry and secure opportunities beyond the festival.
A core part of the programme is the Fringe Marketplace digital platform, which showcases market-ready shows to arts industry delegates. Arts industry professionals who have proven booking power and capacity to provide opportunities can use this platform to discover work appropriate to their needs, giving you an opportunity to sell your show directly to them. The Fringe Marketplace platform makes it easier for programmers, agents and screen industry to find you and determine whether your work aligns with their interests, technical / logistical requirements and target audiences.
How does it work?
As a show presenting at the Fringe, you can opt into the Fringe Marketplace programme during the show registration process. Fringe Marketplace offers various pathways to connect artists, producers and accredited arts industry to get Fringe shows on stages and screens outside of the festival. It includes:
- the chance to showcase your work via the Fringe Marketplace platform, the industry-facing tool that provides detailed information about market-ready Fringe shows to prospective bookers
- the opportunity to opt into the Fringe Society's complimentary ticket request service for arts industry, which sends you requests from visiting industry who want to see your show
- access to the Fringe Marketplace industry delegate list and bespoke advice from our Artist Development team on engaging with industry
- a series of events to help support you and your objectives in the lead up to and during the Fringe.
Want to be part of Fringe Marketplace?
Why submit your show?
Every year thousands of arts industry visit the festival to find shows and connect with talent. They engage with the Fringe Arts Industry Office to get support navigating the work on offer and pursue potential future partnerships and collaborations.
Arts industry professionals who have proven booking power and capacity to provide opportunities can use Fringe Marketplace to discover work appropriate to their needs, giving you an opportunity to sell your show directly to them. The Fringe Marketplace platform makes it easier for programmers, agents and screen industry to find you and determine whether your work aligns with their interests, technical / logistical requirements and target audiences.
Who should submit their show?
The Fringe Marketplace platform is for artists presenting market-ready work, alongside artists well positioned for development opportunities beyond the Fringe.
Participants submitting shows should be prepared to provide detailed information about any of the below:
- touring and development ambitions
- touring requirements
- writers’ contact details.
If you belong to a professional company and feel confident that your show is a good reflection of you and your work, take a look at the Fringe Marketplace submission criteria (.pdf).
Our Artist Services team can provide guidance and advice on whether submitting to Fringe Marketplace is right for you at this time. You can also get in touch with the Artist Development team for one-to-one advice and information about other services to give you the best possible Fringe experience.
If you’re coming to the Fringe for the first time independently as a semi-professional, amateur or student company then taking part in the Fringe Marketplace probably won’t be the right route for you this year. We will review all applications and provide you with honest guidance if we think another service is going to be more beneficial to you at this stage.
What information you'll need to provide
Here’s the information you’ll need to submit your show to Fringe Marketplace:
- A professional headline image, which will sit alongside your listing. This doesn’t need to be the same as your registration image. The image should be 16:9 ratio (ideally 1600x900px), or at least in landscape orientation and in a JPG, PNG or TIFF format.
- Key show details – you’ll have access to this information during show registration.
- Clearly stated ambitions for your work.
- A sense of your target audience (and suitability for different international markets if seeking international touring opportunities).
- Touring technical specifications and details.
- Clarity on who owns the rights to the IP of the work.
- Digital assets, if you have them, as these really help industry to get a sense of you and your work. However, you can always submit these later via [email protected], so don’t let that hold you back from submitting your work now.
If you’d like any help submitting, please contact [email protected].
Once your show has been approved, you will receive updates on key events and services to keep you in the loop and ensure you’re on the right track for August.
Important dates
- You can submit your show to the platform at any point from 12 January to 25 September 2026.
- Make sure to submit your information before 04 May 2026 to ensure your listing is included when we launch the platform to industry.
- Access to the platform will be available to industry from 04 June 2026 until spring 2027.
Frequently asked questions
Yes! Once you’ve hit submit on your submission you can email [email protected] to request any changes or updates to your listing.
Yes! At a minimum, you need to submit the mandatory information; any updates and changes to your listing can be requested through [email protected]. Do remember to update your listing with any assets later, as these really help industry to understand your work.
Yes! The platform is open to Fringe shows regardless of where they are from. Each year, industry from all over the world accredit to have access to Fringe Marketplace and they’re looking for both UK and international artists and companies.
We’d recommend filling out the mandatory information (much of which you can nab from your show registration) alongside any further information that your feel supports your submission and demonstrates your suitability for the platform. When you’ve had more time to consider the listing, you can submit any changes to the team at [email protected].
Please note: the deadline to submit your details to be on the platform in time for its 2026 launch is 04 May.
If you feel confident in your show and ability to take it beyond the Fringe, then yes! We recommend researching into and preparing your touring resources. For more touring advice and guidance, reach out to [email protected].
Fringe Marketplace is designed to support professional companies who plan to share their work outside of the Fringe. To chat about future Marketplace and touring opportunities, and how to connect with industry, get in touch with the Artist Development team on [email protected].
If your show is eligible for inclusion on Fringe Marketplace, this is already covered by the fee for registering your show with the Edinburgh Festival Fringe Society – there are no additional costs to pay. Check the Marketplace eligibility criteria if you're unsure.